Wednesday, August 19, 2009

Research on Amway~rm100

Research on Amway~Rm100

Looking for respondents who:

G1: 1 sept, 8pm, Malay
/chinese, 25-45 years old, Current customers of Amway, non-distributors, Have been regularly using Amway products for the past 1 year, Good mix of different product categories: Nutrition, Beauty (Skincare and Cosmetics), Home care, Home tech (water treatment system)

G2: 2 sept, 8pm, Malay/Chinese, 25-45 years old, Lapsed customers of Amway, Have stopped purchasing Amway for the past 1 year, Non-rejecters of Amway, Likely to buy Amway products in future

G3: 3 sept, 8pm, Malay/Chinese, 25-45 years old, Non customers of Amway, Never personally bought or used Amway products before (No Amway products in their current household), Strong likelihood to purchase Amway products in future

Venue: Mid valley
Language: English (Fluent)

Mix male and female
Minimum SPM and higher
Mhhi above 3k
Mix of working adults and housewives
All must be aware of Amway
Not current member / stockist / distributor of Amway or other direct-selling companies
Articulate and opinionated
Main decision makers
-NO Friends and family working in media, advertising, market research.
-Have not been participated in any survey at Mid valley in past 6 mths.
MUST FULFILL ALL REQUIREMENTS

sms elaine at 0123222716
name, age, job title, marital status, group number N research title
thx


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